{"id":4371,"date":"2019-05-28T17:32:59","date_gmt":"2019-05-28T14:32:59","guid":{"rendered":"https:\/\/makaleler.limonhost.net\/?p=4371"},"modified":"2021-02-12T23:02:11","modified_gmt":"2021-02-12T20:02:11","slug":"seo-nedir-temel-seo-ipuclari-nelerdir","status":"publish","type":"post","link":"https:\/\/www.limonhost.net\/makaleler\/nedir\/seo-nedir-temel-seo-ipuclari-nelerdir\/","title":{"rendered":"SEO Nedir? Temel SEO ipu\u00e7lar\u0131 nelerdir?"},"content":{"rendered":"

Hangi ya\u015f grubundan olursa olsun bireylerin internette ge\u00e7irdikleri zaman, g\u00fcn\u00fcm\u00fczde daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 kadar y\u00fcksek seviyelerde seyrediyor. Bunu g\u00f6ren bir\u00e7ok giri\u015fim, potansiyel kullan\u0131c\u0131lar\u0131na ula\u015fmak i\u00e7in fiziki varl\u0131klar\u0131n\u0131 bir kenara b\u0131rak\u0131p sanal d\u00fcnyada yerini sa\u011flamla\u015ft\u0131rmaya \u00e7al\u0131\u015f\u0131yor. Tabii kazan\u00e7 ile do\u011fru orant\u0131l\u0131 olarak \u00f6zellikle arama motorlar\u0131nda rekabet de y\u00fckseliyor. Durum b\u00f6yle olunca SEO \u00e7al\u0131\u015fmalar\u0131na a\u011f\u0131rl\u0131k veren giri\u015fimler, rakiplerinin her zaman bir ad\u0131m \u00f6n\u00fcnde ilerliyor. Daha \u00f6nce web siteniz i\u00e7in hi\u00e7 SEO \u00e7al\u0131\u015fmas\u0131 yapt\u0131rmad\u0131ysan\u0131z sak\u0131n endi\u015felenmeyin. \u00c7\u00fcnk\u00fc sizin i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z bu yaz\u0131m\u0131zda sizinle SEO hakk\u0131nda detayl\u0131 bilgiler payla\u015faca\u011f\u0131z.<\/p>\n

SEO Nedir?<\/strong><\/h2>\n

Search Engine Optimization (Arama Motoru Optimizasyonu) teriminin k\u0131saltmas\u0131 olan SEO, bir web sitesinin organik arama sonu\u00e7lar\u0131nda daha \u00fcst s\u0131ralarda yer almas\u0131 i\u00e7in ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015fmalar\u0131 kaps\u0131yor. Bu \u00e7al\u0131\u015fmalar esnas\u0131nda web sitesine gelen trafi\u011fin miktar\u0131n\u0131n ve kalitesinin art\u0131r\u0131lmas\u0131na odaklan\u0131l\u0131yor. Her iki konuya y\u00f6nelik iyile\u015ftirmelerin m\u00fcmk\u00fcn olan en iyi \u015fekilde sonu\u00e7lanabilmesi i\u00e7inse arama motorlar\u0131n\u0131n belirledi\u011fi g\u00fcncel k\u0131staslara uyulmas\u0131 gerekiyor. Hem yeni hem de yay\u0131nda olan internet sitelerinde, arama motoru optimizasyonuna y\u00f6nelik \u00e7al\u0131\u015fmalar yap\u0131labiliyor.<\/p>\n

SEO, temelde site i\u00e7i ve d\u0131\u015f\u0131 olmak \u00fczere iki a\u015famadan olu\u015fuyor. Site i\u00e7i optimizasyon \u00e7al\u0131\u015fmalar\u0131 s\u0131ras\u0131nda web sitesinin genel yap\u0131s\u0131na, men\u00fclere, sayfa i\u00e7i hizalamalara, i\u00e7erik uyumlulu\u011funa ilk etapta yer veriliyor. Tabii kullan\u0131c\u0131 deneyimini en \u00fcst seviyeye \u00e7\u0131kartmay\u0131 ama\u00e7lad\u0131\u011f\u0131ndan site i\u00e7i arama motoru optimizasyonu ger\u00e7ekle\u015ftirilirken anahtar kelime d\u00fczeyinde de iyile\u015ftirilmeler yap\u0131ld\u0131\u011f\u0131ndan emin olman\u0131z gerekiyor. B\u00f6ylece sitenizin i\u00e7eri\u011fi ile hedef kitlenizin kulland\u0131\u011f\u0131 arama terimleri aras\u0131ndaki tutarl\u0131l\u0131\u011f\u0131n maksimum seviyede olmas\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n

Site d\u0131\u015f\u0131 SEO ise ad\u0131ndan da kolayca anlayabilece\u011finiz \u00fczere organik (\u00fccretsiz) arama sonu\u00e7lar\u0131nda \u00fcst basamaklarda yer almak i\u00e7in yap\u0131lan harici i\u015flemleri kaps\u0131yor. Daha fazla g\u00fcven, pop\u00fclerlik ve alaka d\u00fczeyine sahip sitelerden ya da sayfalardan gelen ba\u011flant\u0131lar ile i\u00e7erik pazarlamas\u0131na y\u00f6nelik aktiviteler site d\u0131\u015f\u0131 optimizasyonda \u00f6nemli kabul ediliyor. \u00c7\u00fcnk\u00fc bu sayede hedef kitleniz taraf\u0131ndan sitenizdeki i\u00e7eri\u011fe y\u00f6nelik bir arama sorgusu ger\u00e7ekle\u015ftirildi\u011finde ilk sayfan\u0131n en \u00fcst\u00fcnde sizin alan ad\u0131n\u0131z yer alabiliyor.<\/p>\n

Temel SEO \u0130pu\u00e7lar\u0131 Nelerdir?<\/strong><\/h2>\n

\u201cSEO nedir ve hangi a\u015famalardan olu\u015fur?\u201d sorusunun cevaplar\u0131n\u0131 verdikten sonra sizlerle temel SEO ipu\u00e7lar\u0131n\u0131 payla\u015fmak istiyoruz. Bir k\u0131sm\u0131n\u0131 kendinizin de kolayca uygulayabilece\u011fi ipu\u00e7lar\u0131 sayesinde arama motorlar\u0131ndaki konumunuzu y\u00fckseltmeye y\u00f6nelik ilk ad\u0131mlar\u0131 kolayca atabilirsiniz.<\/p>\n

-\u00d6ncelikle Sitenizi Mobil Cihazlara Uyumlu Hale Getirin<\/strong><\/p>\n

G\u00fcn\u00fcm\u00fczde mobil cihazlara g\u00f6re tasarlanmam\u0131\u015f bir web sitesi ile marka, \u00fcr\u00fcn veya hizmet tan\u0131t\u0131m\u0131 yaparsan\u0131z potansiyel trafi\u011finizin \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc ka\u00e7\u0131rm\u0131\u015f olursunuz. Bu nedenle i\u015fe \u00f6nce sitenizin g\u00fcnl\u00fck hayat\u0131n vazge\u00e7ilmez par\u00e7alar\u0131ndan biri olan ak\u0131ll\u0131 cihazlarla uyumuna bakarak ba\u015flayabilirsiniz. Bu a\u015famada performans kadar sayfa a\u00e7\u0131l\u0131\u015f h\u0131z\u0131 da b\u00fcy\u00fck \u00f6neme sahip.<\/p>\n

– Mevcut Trafi\u011finizi Analiz Edin<\/strong><\/p>\n

Uygunluk testinin ard\u0131ndan mevcut trafi\u011finizi analiz ederek s\u00fcrece devam edebilirsiniz. Bu a\u015famada \u00f6ncelikle en iyi performans g\u00f6steren sayfalar\u0131n hangileri oldu\u011funa, hedef kitlenizin bu sayfalara ula\u015fmak i\u00e7in hangi anahtar kelimeleri kulland\u0131\u011f\u0131na odaklanabilirsiniz. \u00c7\u0131kan sonu\u00e7lar\u0131 en iyiden k\u00f6t\u00fcye do\u011fru s\u0131ralay\u0131p sitenizde hangi k\u0131s\u0131mlara a\u011f\u0131rl\u0131k vermeniz gerekti\u011fine kolayca karar verebilirsiniz.<\/p>\n

– Kullan\u0131c\u0131 Deneyimini Geri Plana Atmay\u0131n<\/strong><\/p>\n

Her ge\u00e7en y\u0131l kullan\u0131c\u0131 deneyiminin SEO \u00fczerindeki etkisi daha da art\u0131yor. Bu do\u011frultuda daha i\u015flevsel ve daha kaliteli i\u00e7eri\u011fi bar\u0131nd\u0131ran siteler, rakiplerini geride b\u0131rakarak arama motorlar\u0131nda daha \u00fcst s\u0131ralarda yer buluyor. Kullan\u0131c\u0131 deneyimini \u00f6l\u00e7mek isterseniz \u00e7\u0131kma oran\u0131na ve sitede ge\u00e7irilen zamana g\u00f6z atabilirsiniz. Sonra da bu iki sonucu sitenin y\u00fckleme h\u0131z\u0131 ile kar\u015f\u0131la\u015ft\u0131rabilirsiniz.<\/p>\n

– Sitenize Trafik \u00c7ekmek i\u00e7in Sosyal Medyan\u0131n G\u00fcc\u00fcnden Faydalan\u0131n<\/strong><\/p>\n

Sosyal a\u011flar, temel s\u0131ralama fakt\u00f6rleri aras\u0131nda say\u0131lm\u0131yor. Ancak yo\u011fun ilgi g\u00f6rmeleri ve ba\u011f\u0131ml\u0131l\u0131k d\u00fczeylerinin y\u00fcksekli\u011finden yararlanmak isteyen bir\u00e7ok marka gibi siz de sitenizde yer alan i\u00e7erik ile ilgili kendi sayfalar\u0131n\u0131zda payla\u015f\u0131mlarda bulunup ziyaret\u00e7i say\u0131n\u0131z\u0131 art\u0131rabilirsiniz.<\/p>\n

– Anahtar Kelime Tercihlerinizi G\u00f6zden Ge\u00e7irin<\/strong><\/p>\n

Do\u011fru anahtar kelimelerin kullan\u0131m\u0131, ba\u015far\u0131l\u0131 bir SEO \u00e7al\u0131\u015fmas\u0131 i\u00e7in olmazsa olmaz k\u0131staslar\u0131n\u0131n ba\u015f\u0131nda geliyor. Sitenize ekleyece\u011finiz i\u00e7eriklerden tutun da link in\u015fas\u0131 s\u0131ras\u0131nda kullanacaklar\u0131n\u0131za kadar her a\u015famada hangi kelimelerin daha iyi sonu\u00e7 verece\u011fini bilirseniz web sitenize gelen trafi\u011fin her daim y\u00fcksek seviyelerde olmas\u0131n\u0131 sa\u011flayabilirsiniz. Bunun i\u00e7in hangi ara\u00e7lardan faydalanabilece\u011finizi bir sonraki b\u00f6l\u00fcmde \u00f6\u011frenebilirsiniz.<\/p>\n

Nas\u0131l Anahtar Kelime Tespit Edebilirim?<\/strong><\/p>\n

Anahtar kelime tespiti konusunda her \u015feyden \u00f6nce hedef kitleniz gibi d\u00fc\u015f\u00fcnmeye konsantre olman\u0131z gerekiyor.  Bu a\u015famada \u201cE\u011fer ben bir \u00fcr\u00fcn veya hizmet arasam, arama motoruna hangi kelimeleri yazard\u0131m?\u201d sorusunu kendi kendinize s\u0131k s\u0131k sorabilirsiniz. Ayn\u0131 do\u011frultuda rakiplerinizin web sitelerinde, \u00f6zellikle de metatag i\u00e7erisinde, kulland\u0131klar\u0131 kelimelere bakabilirsiniz. Bunun i\u00e7in sitede herhangi bir sayfay\u0131 ziyarete etti\u011finizde sa\u011f t\u0131klay\u0131p kayna\u011f\u0131 g\u00f6r\u00fcnt\u00fcle se\u00e7ene\u011fini se\u00e7meniz yeterli olacakt\u0131r.<\/p>\n

Anahtar kelime tespit ederken \u00e7evrimi\u00e7i ara\u00e7lardan da yararlanabilirsiniz. Ba\u015fta Google\u2019\u0131n \u00fccretsiz kullan\u0131ma sundu\u011fu Anahtar Kelime Planlay\u0131c\u0131 olmak \u00fczere bir\u00e7ok arac\u0131 kullanarak sitenizin konumunu geli\u015ftirmenize yard\u0131mc\u0131 olacak arama terimlerini kolayca belirleyebilirsiniz. Sonra da bu terimlerin uygulama sonras\u0131 sonu\u00e7lar\u0131n\u0131 g\u00f6rmek i\u00e7in ilgili sayfalara Google Analytics kodlar\u0131 ekleyebilirsiniz. Bu sayede sayfay\u0131 ziyaret eden kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131 hakk\u0131nda detayl\u0131 bilgi sahibi olabilir, optimizasyona y\u00f6nelik yeni fikirler edinebilirsiniz. K\u0131sacas\u0131 sitenizin arama motorlar\u0131nda daha iyi konuma y\u00fckselmesi i\u00e7in ger\u00e7ekle\u015ftirece\u011finiz ba\u015far\u0131l\u0131 bir SEO \u00e7al\u0131\u015fmas\u0131 ile hem ziyaret\u00e7i say\u0131n\u0131z\u0131 hem de gelirlerinizi kolayca art\u0131rabilirsiniz.<\/p>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Hangi ya\u015f grubundan olursa olsun bireylerin internette ge\u00e7irdikleri zaman, g\u00fcn\u00fcm\u00fczde daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 kadar y\u00fcksek seviyelerde seyrediyor. Bunu g\u00f6ren bir\u00e7ok giri\u015fim, potansiyel kullan\u0131c\u0131lar\u0131na ula\u015fmak i\u00e7in fiziki varl\u0131klar\u0131n\u0131 bir kenara b\u0131rak\u0131p sanal d\u00fcnyada yerini sa\u011flamla\u015ft\u0131rmaya \u00e7al\u0131\u015f\u0131yor. Tabii kazan\u00e7 ile do\u011fru orant\u0131l\u0131 olarak \u00f6zellikle arama motorlar\u0131nda rekabet de y\u00fckseliyor. Durum b\u00f6yle olunca SEO \u00e7al\u0131\u015fmalar\u0131na a\u011f\u0131rl\u0131k veren […]<\/p>\n","protected":false},"author":8,"featured_media":4424,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"yoast_head":"\nSEO Nedir? Temel SEO ipu\u00e7lar\u0131 nelerdir? | LimonHost<\/title>\n<meta name=\"description\" content=\"Search Engine Optimization (Arama Motoru Optimizasyonu) teriminin k\u0131saltmas\u0131 olan SEO, bir web sitesinin organik arama sonu\u00e7lar\u0131nda daha \u00fcst s\u0131ralarda yer almas\u0131 i\u00e7in ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015fmalar\u0131 kaps\u0131yor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.limonhost.net\/makaleler\/nedir\/seo-nedir-temel-seo-ipuclari-nelerdir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Nedir? Temel SEO ipu\u00e7lar\u0131 nelerdir?\" \/>\n<meta property=\"og:description\" content=\"Search Engine Optimization (Arama Motoru Optimizasyonu) teriminin k\u0131saltmas\u0131 olan SEO, bir web sitesinin organik arama sonu\u00e7lar\u0131nda daha \u00fcst s\u0131ralarda yer almas\u0131 i\u00e7in ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015fmalar\u0131 kaps\u0131yor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.limonhost.net\/makaleler\/nedir\/seo-nedir-temel-seo-ipuclari-nelerdir\/\" \/>\n<meta property=\"og:site_name\" content=\"Makaleler | LIMONHOST\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/tr-tr.facebook.com\/limonhosting\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-28T14:32:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-12T20:02:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn2.limonhost.net\/wp-content\/uploads\/2019\/05\/seo-nedir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tugce Boran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@limonhost\" \/>\n<meta name=\"twitter:site\" content=\"@limonhost\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tugce Boran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.limonhost.net\/makaleler\/nedir\/seo-nedir-temel-seo-ipuclari-nelerdir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.limonhost.net\/makaleler\/nedir\/seo-nedir-temel-seo-ipuclari-nelerdir\/\"},\"author\":{\"name\":\"Tugce Boran\",\"@id\":\"https:\/\/www.limonhost.net\/makaleler\/#\/schema\/person\/47b06b6a81a9b0bf8a4dd096528d9e8a\"},\"headline\":\"SEO Nedir? 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