{"id":5066,"date":"2020-07-10T17:11:33","date_gmt":"2020-07-10T14:11:33","guid":{"rendered":"https:\/\/www.limonhost.net\/makaleler\/?p=5066"},"modified":"2021-02-12T23:01:19","modified_gmt":"2021-02-12T20:01:19","slug":"e-ticaret-nedir-ve-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/www.limonhost.net\/makaleler\/nedir\/e-ticaret-nedir-ve-nasil-yapilir\/","title":{"rendered":"E-Ticaret Nedir ve Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"

E-ticaret Nedir ve Nas\u0131l Yap\u0131l\u0131r?<\/span><\/h2>\n

Herhangi bir mal ve hizmetin internet \u00fczerinde \u00fccreti kar\u015f\u0131l\u0131\u011f\u0131nda sa\u011flanmas\u0131na e-ticaret ad\u0131 verilmektedir. E-ticaretin en pop\u00fcler \u00f6rne\u011fi al\u0131\u015fveri\u015ftir. Ancak bunun yan\u0131 s\u0131ra internet \u00fczerinden yap\u0131lan a\u00e7\u0131k artt\u0131rmalar, internet bankac\u0131l\u0131\u011f\u0131, internetten sinema bileti almak gibi \u00e7e\u015fitli \u00f6rnekler de bulunmaktad\u0131r. Mobil ticaret ya da m-Ticaret, e-ticaretin en h\u0131zl\u0131 geli\u015fen alanlar\u0131ndan bir tanesi. Ak\u0131ll\u0131 telefonlar\u0131n h\u0131zla geli\u015fmesi ve yayg\u0131nla\u015fmas\u0131 ve bu cihazlara ak\u0131ll\u0131 tabletlerin eklenmesi ile beraber bu cihazlarla b\u00fcy\u00fcyen gen\u00e7lerin al\u0131\u015fveri\u015f yapmaya ba\u015flamas\u0131 mobil ticaretin h\u0131zla geli\u015fmesinin \u00f6n\u00fcn\u00fc a\u00e7t\u0131. Bu y\u0131l bir \u00f6nceki y\u0131la g\u00f6re mobil ticaret hacmi %39.1 art\u0131\u015f g\u00f6sterdi. Bu veriler bize gelecek y\u0131llarda hem e-ticaretin hem de mobil ticaretin daha \u00e7ok b\u00fcy\u00fcyece\u011fini g\u00f6steriyor.\u00a0<\/span><\/p>\n

E-ticaret Bug\u00fcne Nas\u0131l Geldi?<\/span><\/h2>\n

Tarihteki ilk e-ticaret i\u015flemi 1994 y\u0131l\u0131nda Phil Brandenberger taraf\u0131ndan ger\u00e7ekle\u015ftirildi. Sting\u2019in Ten Summoner\u2019s Tales alb\u00fcm\u00fcn\u00fc internetten 12.48$\u2019a alan Brandenberger \u00f6demeyi de Mastercard\u2019\u0131 ile yapt\u0131. \u00dcstelik bu i\u015flem 1994 y\u0131l\u0131nda yap\u0131lmas\u0131na ra\u011fmen \u015fifreliydi. 1990\u2019l\u0131 y\u0131llarda Amazon ve Alibaba gibi devlerin ortaya \u00e7\u0131kmalar\u0131 ile beraber perakende end\u00fcstrisi b\u00fcy\u00fck bir de\u011fi\u015fim ya\u015fad\u0131. Global internet da\u011f\u0131t\u0131m\u0131n\u0131n artmas\u0131 ve finansal sistemin giderek dijitalle\u015fmesi, internet \u00fczerinden yap\u0131lan sat\u0131\u015flar\u0131n da artmas\u0131n\u0131 sa\u011flad\u0131. Ayr\u0131ca bu alanda ya\u015fanan geli\u015fmeler perakende sekt\u00f6r\u00fcne de istihdam\u0131n h\u0131zl\u0131 bir \u015fekilde artmas\u0131n\u0131 sa\u011flad\u0131. 1997 ile 2016 y\u0131llar\u0131 aras\u0131nda perakende sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fan ki\u015fi say\u0131s\u0131 %80 art\u0131\u015f g\u00f6sterdi. Bu tarihler tam da e-ticaret sekt\u00f6r\u00fcn\u00fcn ba\u015flang\u0131c\u0131ndan g\u00fcn\u00fcm\u00fcze olmas\u0131 pek de \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil.\u00a0<\/span><\/p>\n

\"2020<\/p>\n

2020 Y\u0131l\u0131nda E-ticaretin Dikkat \u00c7eken Noktalar\u0131<\/span><\/h3>\n

E-ticaret i\u015fiyle u\u011fra\u015fmak isteyenlerin yapmas\u0131 gereken \u015feylerden bir tanesi de bu alandaki verileri iyi bir \u015fekilde bilmektedir. Herhangi bir ticari alanda ger\u00e7ekleri ve verileri bilmek avantaj sa\u011flamaktad\u0131r. 2020 y\u0131l\u0131nda e-ticaret sat\u0131\u015flar\u0131n\u0131n de\u011feri d\u00fcnya \u00e7ap\u0131nda 4.13 trilyon$\u2019a ula\u015fm\u0131\u015ft\u0131r. 2040 y\u0131l\u0131nda ise d\u00fcnyada yap\u0131lan t\u00fcm sat\u0131\u015flar\u0131n\u0131n %95\u2019inin e-ticaret \u00fczerinden yap\u0131lmas\u0131 beklenmektedir. D\u00fcnyan\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen e-ticaret pazar\u0131 olan \u00c7in\u2019in 2017 y\u0131l\u0131ndaki e-ticaret de\u011feri 672 milyar$\u00a0seviyesindedir. Amerika\u2019da ise t\u00fcm internet kullan\u0131c\u0131lar\u0131n\u0131n %80\u2019i en az bir kez internetten al\u0131\u015fveri\u015f yapm\u0131\u015ft\u0131r. Say\u0131lar\u0131n bu kadar b\u00fcy\u00fck olmas\u0131n\u0131 en b\u00fcy\u00fck nedenlerinden biri ise insanlar\u0131n 7\/24 al\u0131\u015fveri\u015f yapabilmeleri. D\u00fcnya \u00e7ap\u0131ndaki e-ticaret trafi\u011finin %43\u2019\u00fc Google\u2019dan gelen organik trafiktir. Ayr\u0131ca yava\u015f y\u00fcklenen e-ticaret sitelerinin %75\u2019i kullan\u0131c\u0131lar taraf\u0131ndan tercih edilmemektedir.\u00a0<\/span><\/p>\n

E-ticaret Sitesi Hosting\u2019i Nas\u0131l Olmal\u0131?<\/span><\/h3>\n

E-ticaret platformlar\u0131nda \u00f6nemli olan iki \u015fey internet sitesinin tasar\u0131m\u0131 ve h\u0131z\u0131d\u0131r. \u00d6zellikle yava\u015f y\u00fcklenen e-ticaret sitelerinin ba\u015far\u0131s\u0131z olmas\u0131 ka\u00e7\u0131n\u0131lmazd\u0131r. Google taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re ortalama bir e-ticaret sitesinin a\u00e7\u0131lmas\u0131 s\u00fcresi 6.3 saniyedir. Mobil kullan\u0131c\u0131lar\u0131n %53\u2019\u00fc sitenin 3 saniye i\u00e7erisinde y\u00fcklenmemesi durumunda ise siteyi terk etmektedir. Bir e-ticaret sitesi y\u00fcksek trafi\u011fi kald\u0131rabilecek, g\u00fcvenli, GDPR, PCI DSS, KVKK gibi kanunlara uygun ve iyi optimize edilmi\u015f olmal\u0131d\u0131r. Sitenin y\u00fcksek trafik almas\u0131 demek y\u00fcksek bant geni\u015fli\u011fi ihtiyac\u0131n\u0131 do\u011furmaktad\u0131r. Ayr\u0131ca e-ticaret siteleri b\u00fcy\u00fck siteler oldu i\u00e7in donan\u0131m kayna\u011f\u0131na daha fazla ihtiya\u00e7 duymaktad\u0131r. Bu nedenle e-ticaret siteleri i\u00e7in sunucu kiralamak ve bu siteleri payla\u015f\u0131ms\u0131z sunucularda bar\u0131nd\u0131rmak gerekmektedir.\u00a0<\/span><\/p>\n

\"e<\/p>\n

Site Trafi\u011fini Kar\u015f\u0131lama<\/span><\/h3>\n

E-ticaret siteleri di\u011fer t\u00fcm internet sitelerinden daha fazla trafik alma potansiyeline sahiptir ve bu potansiyel genellikle ger\u00e7e\u011fe d\u00f6n\u00fc\u015f\u00fcr. Bu nedenle e-ticaret sitesinin sadece mevcut trafi\u011fi de\u011fil ayn\u0131 zamanda gelecekte olu\u015facak trafi\u011fi de kar\u015f\u0131lamas\u0131 gerekmektedir. \u00d6zellikle sosyal medyan\u0131n kullan\u0131m\u0131 ile beraber bir kampanyan\u0131n ya da indirimin viralle\u015fmesi \u00e7ok m\u00fcmk\u00fcnd\u00fcr. B\u00f6yle bir durumda sitenin gelen t\u00fcm ziyaret\u00e7ilere hizmet vermesi gerekmektedir. Bunun i\u00e7in en iyi se\u00e7eneklerden birisi bulut hosting se\u00e7ene\u011fidir. Ayn\u0131 zamanda s\u0131n\u0131rs\u0131z b\u00fcy\u00fcme kapasitesine sahip oldu\u011fu i\u00e7in gelecekte olu\u015fan trafiklerde de b\u00fcy\u00fck bir problem ya\u015fanmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7mektedir. Ayr\u0131ca g\u00fcvenlik a\u00e7\u0131s\u0131ndan da \u00f6nemli \u00f6zellikler sunmaktad\u0131r. Payla\u015f\u0131ml\u0131 hosting paketlerinde ayn\u0131 sunucuda yer alan siteler ayn\u0131 zamanda ayn\u0131 IP adresine sahip olmaktad\u0131r. Ancak bu bir e-ticaret i\u00e7in kabul edilemez \u015feylerden bir tanesidir ve \u00f6nemli g\u00fcvenlik a\u00e7\u0131klar\u0131na neden olabilmektedir.\u00a0<\/span><\/p>\n

G\u00fcvenlik<\/span><\/h3>\n

Bir e-ticaret i\u00e7in g\u00fcvenlik olmazsa olmaz bir \u015fartt\u0131r ve zaten bu g\u00fcvenlik noktalar\u0131ndan baz\u0131lar\u0131 kanunlar taraf\u0131ndan da belirtilmektedir. Bu nedenle hosting se\u00e7erken g\u00fcvenlik \u00f6zelliklerini de g\u00f6z \u00f6n\u00fcnde bulundurmak gerekmektedir. G\u00fcvenlik duvar\u0131, SSL g\u00fcvenlik sertifikas\u0131, DDoS korumas\u0131, Spam filtreleri, domain name gizlili\u011fi ve vir\u00fcs korumas\u0131 gibi g\u00fcvenlik \u00f6zellikleri mutlaka olmas\u0131 gerekmektedir. Kullan\u0131c\u0131lar\u0131n isim bilgileri, adres bilgileri, hesap bilgileri ve \u00f6deme bilgileri gibi hassas bilgiler e-ticaret sitelerinde saklanmaktad\u0131r. Bu bilgilerin siber sald\u0131rganlar taraf\u0131ndan ele ge\u00e7irilmesi bir e-ticaret sitesinin ba\u015f\u0131na gelebilecek en k\u00f6t\u00fc \u015feylerden bir tanesidir ve bunun ayn\u0131 zamanda yasal yapt\u0131r\u0131mlar\u0131 da bulunmaktad\u0131r. Ge\u00e7ti\u011fimiz y\u0131llarda 100 milyon Quora kullan\u0131c\u0131s\u0131n\u0131n hesap bilgileri, 50 milyon Facebook kullan\u0131c\u0131s\u0131n\u0131n hesap bilgileri a\u00e7\u0131\u011fa \u00e7\u0131kt\u0131 ve Orbitz 880.000 adet kart bilgisinin siber sald\u0131rganlar taraf\u0131ndan \u00e7al\u0131nd\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Bu gibi durumlarda kalmamak i\u00e7in hosting se\u00e7erken h\u0131z kadar g\u00fcvenlik se\u00e7eneklerini de g\u00f6z \u00f6n\u00fcnde bulundurmak gerekmektedir.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

E-ticaret Nedir ve Nas\u0131l Yap\u0131l\u0131r? Herhangi bir mal ve hizmetin internet \u00fczerinde \u00fccreti kar\u015f\u0131l\u0131\u011f\u0131nda sa\u011flanmas\u0131na e-ticaret ad\u0131 verilmektedir. E-ticaretin en pop\u00fcler \u00f6rne\u011fi al\u0131\u015fveri\u015ftir. Ancak bunun yan\u0131 s\u0131ra internet \u00fczerinden yap\u0131lan a\u00e7\u0131k artt\u0131rmalar, internet bankac\u0131l\u0131\u011f\u0131, internetten sinema bileti almak gibi \u00e7e\u015fitli \u00f6rnekler de bulunmaktad\u0131r. Mobil ticaret ya da m-Ticaret, e-ticaretin en h\u0131zl\u0131 geli\u015fen alanlar\u0131ndan bir tanesi. […]<\/p>\n","protected":false},"author":62,"featured_media":5070,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,2],"tags":[],"acf":[],"yoast_head":"\nE-Ticaret Nedir ve Nas\u0131l Yap\u0131l\u0131r? | LimonHost<\/title>\n<meta name=\"description\" content=\"E-Ticaret Nedir ve Nas\u0131l Yap\u0131l\u0131r?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.limonhost.net\/makaleler\/nedir\/e-ticaret-nedir-ve-nasil-yapilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Ticaret Nedir ve Nas\u0131l Yap\u0131l\u0131r?\" \/>\n<meta property=\"og:description\" content=\"E-Ticaret Nedir ve Nas\u0131l Yap\u0131l\u0131r?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.limonhost.net\/makaleler\/nedir\/e-ticaret-nedir-ve-nasil-yapilir\/\" \/>\n<meta property=\"og:site_name\" content=\"Makaleler | LIMONHOST\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/tr-tr.facebook.com\/limonhosting\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-10T14:11:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-12T20:01:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn2.limonhost.net\/wp-content\/uploads\/2020\/06\/e-ticaret-nedir.png\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mustafa G\u00fcrhan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@limonhost\" \/>\n<meta name=\"twitter:site\" content=\"@limonhost\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mustafa G\u00fcrhan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.limonhost.net\/makaleler\/nedir\/e-ticaret-nedir-ve-nasil-yapilir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.limonhost.net\/makaleler\/nedir\/e-ticaret-nedir-ve-nasil-yapilir\/\"},\"author\":{\"name\":\"Mustafa G\u00fcrhan\",\"@id\":\"https:\/\/www.limonhost.net\/makaleler\/#\/schema\/person\/cdc79193a767596355502729d2d64524\"},\"headline\":\"E-Ticaret Nedir ve Nas\u0131l Yap\u0131l\u0131r?\",\"datePublished\":\"2020-07-10T14:11:33+00:00\",\"dateModified\":\"2021-02-12T20:01:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.limonhost.net\/makaleler\/nedir\/e-ticaret-nedir-ve-nasil-yapilir\/\"},\"wordCount\":1021,\"publisher\":{\"@id\":\"https:\/\/www.limonhost.net\/makaleler\/#organization\"},\"articleSection\":[\"Nas\u0131l Yapar\u0131m\",\"Nedir\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.limonhost.net\/makaleler\/nedir\/e-ticaret-nedir-ve-nasil-yapilir\/\",\"url\":\"https:\/\/www.limonhost.net\/makaleler\/nedir\/e-ticaret-nedir-ve-nasil-yapilir\/\",\"name\":\"E-Ticaret Nedir ve Nas\u0131l Yap\u0131l\u0131r? 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