{"id":5350,"date":"2020-08-07T10:00:10","date_gmt":"2020-08-07T07:00:10","guid":{"rendered":"https:\/\/www.limonhost.net\/makaleler\/?p=5350"},"modified":"2021-07-26T00:57:52","modified_gmt":"2021-07-25T21:57:52","slug":"e-ticaret-websitesi-kurulumu-icin-bilmeniz-gereken-5-onemli-faktor","status":"publish","type":"post","link":"https:\/\/www.limonhost.net\/makaleler\/genel\/e-ticaret-websitesi-kurulumu-icin-bilmeniz-gereken-5-onemli-faktor\/","title":{"rendered":"E-Ticaret Websitesi Kurulumu \u0130\u00e7in 5 \u00d6nemli Fakt\u00f6r"},"content":{"rendered":"

E-ticaret sitesi olu\u015fturmak son her ne kadar kolay olsa da y\u00f6netmesi o kadar\u00a0 kolay bir \u015fey de\u011fil ve site hayat\u0131na ba\u015flamadan \u00f6nce verilen kararlar ileride b\u00fcy\u00fck pi\u015fmanl\u0131klara yol a\u00e7abilmektedir. Bu nedenle internet sitesinin e-ticaret i\u00e7in gerekli olan t\u00fcm etmenlerinin m\u00fckemmel bir \u015fekilde kar\u015f\u0131lamas\u0131 gerekmektedir. G\u00fcn\u00fcm\u00fczde ziyaret\u00e7iler \u00e7ok basit eksikliklerden dolay\u0131 e-ticaret sitelerini \u00e7ok kolay bir \u015fekilde terk edebilmektedir. \u00d6rne\u011fin y\u00fcklenme s\u00fcresi 3 saniyeyi ge\u00e7en sitelerden \u00e7\u0131k\u0131\u015f oran\u0131 %75\u2019lere kadar y\u00fckselmektedir. \u00dcstelik site her ne kadar daha sonradan iyile\u015ftirilse bile kullan\u0131c\u0131lar\u0131n tekrar bu siteye geri getirilmesi olduk\u00e7a zor ve maliyetli olmaktad\u0131r.<\/span><\/p>\n

Tasar\u0131m<\/span><\/h2>\n

Da\u011f\u0131n\u0131k, pis ve kar\u0131\u015f\u0131k bir ma\u011faza m\u00fc\u015fteriler i\u00e7in son derece itici bir ortama sahiptir. Di\u011fer taraftan g\u00fczel d\u00fczenlenmi\u015f, temiz, a\u00e7\u0131k ve havadar bir ma\u011faza ise ziyaret\u00e7ilerini i\u00e7eri \u00e7ekmektedir. Benzer bir \u015fey e-ticaret sitesi i\u00e7in de ge\u00e7erlidir. D\u00fczenine dikkat eden bir ma\u011faza m\u00fc\u015fterilerine iyi y\u00f6netildi\u011fi, m\u00fc\u015fterilerini \u00f6nemsedi\u011fi ve iyi \u00fcr\u00fcn sundu\u011fu hissini uyand\u0131r\u0131r. E-ticaret sitesinin de tasar\u0131m\u0131n\u0131 da bir ma\u011fazan\u0131n tasar\u0131m\u0131 gibi d\u00fc\u015f\u00fcnmek gerekmektedir. G\u00f6ze ho\u015f gelen iyi bir tasar\u0131m bu sitenin arkas\u0131nda g\u00fc\u00e7l\u00fc bir markan\u0131n oldu\u011funu g\u00f6stermektedir. Burada \u00f6nemli olan tek \u015fey sitenin g\u00f6r\u00fcn\u00fcm\u00fc de\u011fil ayn\u0131 zamanda m\u00fc\u015fteri i\u00e7in kolay kullan\u0131m sa\u011flayan aray\u00fcz\u00fc ve a\u00e7\u0131klay\u0131c\u0131 olmas\u0131d\u0131r. Ziyaret\u00e7ilerin kaybolmad\u0131\u011f\u0131 bir tasar\u0131m her zaman avantaj sa\u011flamaktad\u0131r. Ayr\u0131ca sitede kullan\u0131lan g\u00f6rsellerin de ba\u015far\u0131l\u0131 olmas\u0131 gerekmektedir. K\u00f6t\u00fc haz\u0131rlanm\u0131\u015f g\u00f6rseller m\u00fc\u015fterilerde olumsuz imaja neden olmaktad\u0131r.\u00a0<\/span><\/p>\n

\"e-ticaret<\/p>\n

H\u0131z<\/span><\/h2>\n

H\u0131z b\u00fct\u00fcn internet siteleri i\u00e7in \u00f6nemlidir. Ancak e-ticaret siteleri i\u00e7in daha \u00f6nemlidir. \u00dcstelik birbirinden \u00e7ok farkl\u0131 de\u011fi\u015fkenler sitenin y\u00fcklenme h\u0131z\u0131n\u0131 etkilemektedir. Bir e-ticaret sitesinin ziyaret\u00e7i say\u0131s\u0131 olduk\u00e7a y\u00fcksektir ya da y\u00fcksek olma potansiyeline sahiptir. Bu nedenle siteyi kurmadan \u00f6nce payla\u015f\u0131ml\u0131 hosting yerine sunucu kiralamak tercih edilmelidir. Bununla beraber mutlaka SSD depolama \u00f6neren hosting firmas\u0131 se\u00e7ilmelidir. Sunucu ve SSD ile beraber CDN kurulumu da mutlaka yap\u0131lmal\u0131d\u0131r. G\u00f6rsellerin kalitesini kaybetmeden s\u0131k\u0131\u015ft\u0131rmak da h\u0131z konusunda olduk\u00e7a b\u00fcy\u00fck avantaj sa\u011flamaktad\u0131r. G\u00fcn\u00fcm\u00fczde mobil kullan\u0131c\u0131lar y\u00fcklenmesi 6 saniyeden uzun s\u00fcren internet sitelerini direkt olarak kapatmaktad\u0131r. 3 saniyelik gecikme m\u00fc\u015fteri memnuniyetini %16 oran\u0131nda d\u00fc\u015f\u00fcrmektedir. B\u00fct\u00fcn bunlar g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda h\u0131z bir e-ticaret sitesi i\u00e7in en \u00f6nemli unsurlar\u0131n ba\u015f\u0131nda gelmektedir.\u00a0<\/span><\/p>\n

G\u00fcvenlik<\/span><\/h2>\n

Avrupa Birli\u011fi\u2019nin hayata ge\u00e7irdi\u011fi yeni yasalar ile ki\u015fisel bilgiler ve bu bilgilerin gizlili\u011fi son derece \u00f6nemli bir hale geldi. Bir e-ticaret sitesinin kullan\u0131c\u0131lardan ald\u0131\u011f\u0131 bilgileri g\u00f6z \u00f6n\u00fcnde bulundurursak g\u00fcvenli\u011fin ne kadar \u00f6nemli oldu\u011fu ortaya \u00e7\u0131kacakt\u0131r. \u0130sim, soy isim, adres bilgileri ve kredi kart\u0131 bilgileri gibi son derece hassas bilgilerin gerekti\u011fi bir ortamda g\u00fcvenlik b\u00fcy\u00fck \u00f6nem arz etmektedir. Bu nedenle bir e-ticaret sitesi a\u00e7madan \u00f6nce SSL sertifikas\u0131 sunan hosting firmalar\u0131 tercih edilmelidir. SSL sertifikas\u0131 sayesinde kullan\u0131c\u0131 ile site aras\u0131ndaki ileti\u015fim \u015fifreli ve g\u00fcvenli bir \u015fekilde ger\u00e7ekle\u015ftirilmektedir. Ayr\u0131ca kullan\u0131c\u0131 bilgilerinin de \u015fifreli bir \u015fekilde saklanmas\u0131 gerekmektedir. Bu durumda herhangi bir siber sald\u0131r\u0131 sonras\u0131nda bu bilgiler \u00e7al\u0131nsa bile \u015fifreli olduklar\u0131 i\u00e7in herhangi bir i\u015fe yaramamaktad\u0131r.<\/span><\/p>\n

\u00d6deme Ge\u00e7idi<\/span><\/h2>\n

E-ticaret sitelerinden al\u0131\u015fveri\u015f yap\u0131ld\u0131\u011f\u0131nda \u00f6deme direkt olarak al\u0131c\u0131n\u0131n hesab\u0131ndan sitenin ya da site sahibi i\u015fletmenin banka hesab\u0131na ge\u00e7memektedir. Burada daha kompleks bir s\u00fcre\u00e7 bulunmaktad\u0131r. Kredi kart\u0131 ya da banka kart\u0131 ile yap\u0131lan al\u0131\u015fveri\u015flerde \u00f6deme ge\u00e7idi kullan\u0131lmaktad\u0131r. \u00d6deme ge\u00e7idi bankalar taraf\u0131ndan sa\u011flanan ve y\u00fcksek g\u00fcvenli\u011fe sahip ba\u011flant\u0131lard\u0131r. Bu ba\u011flant\u0131y\u0131 sa\u011flama s\u00fcreci zaman almaktad\u0131r. \u00d6deme ge\u00e7idini kurabilmek i\u00e7in \u00f6ncelikle SSL sertifikas\u0131na ve sunucuda g\u00fcvenlik duvar\u0131na sahip olmak gerekmektedir. G\u00fcvenlik sistemleri bankalar taraf\u0131ndan test edilmektedir ve g\u00fcvenlik \u00f6nlemleri gerekli ko\u015fullar\u0131 kar\u015f\u0131lamad\u0131\u011f\u0131nda \u00f6deme ge\u00e7idi tahsis edilmemektedir. Al\u0131\u015fveri\u015fin \u00f6deme k\u0131sm\u0131nda yer alan bilgiler bu \u00f6deme ge\u00e7idinden \u015fifreli bir \u015fekilde ge\u00e7erek banka taraf\u0131ndan saklanmaktad\u0131r. \u00d6deme ge\u00e7idi sahibi olabilmek i\u00e7in e-ticaret sitesinde ayn\u0131 zamanda hukuki metin olarak kabul edilen Gizlilik Politikas\u0131, Uzak Mesafeli Sat\u0131\u015f S\u00f6zle\u015fmesi ve \u00c7erez Politikas\u0131 gibi metinlerin de yer almas\u0131 gerekmektedir.\u00a0<\/span><\/p>\n

\"e-ticaret<\/p>\n

E-Ticaret Altyap\u0131s\u0131<\/span><\/h3>\n

Bir e-ticaret sitesi a\u00e7abilmek i\u00e7in \u00f6ncelikle bir e-ticaret altyap\u0131s\u0131na sahip olmak gerekmektedir. G\u00fcn\u00fcm\u00fczde \u00fccretli ya da \u00fccretsiz bir\u00e7ok e-ticaret altyap\u0131s\u0131 bulunmaktad\u0131r. Bu platformlar\u0131n her birinin farkl\u0131 \u00f6zellikleri ve bu \u00f6zelliklere ba\u011fl\u0131 olarak \u00e7e\u015fitli avantajlar\u0131 ve dezavantajlar bulunmaktad\u0131r. En \u00e7ok kullan\u0131lan e-ticaret platformlar\u0131 aras\u0131nda WooCommerce, Magento, Shopify, BigCommerce ve PrestoShop gibi bir\u00e7ok alternatif yer almaktad\u0131r. E-ticaret sitesinin kurulumuna ba\u015flamadan \u00f6nce bu e-ticaret altyap\u0131lar\u0131n\u0131 incelemek ve se\u00e7im yapmak gerekmektedir. \u0130\u015fletme tarz\u0131na en uygun olacak \u015fekilde se\u00e7im yapmak gelecekte sat\u0131\u015flar\u0131n y\u00fckselmesi durumunda geni\u015flemeyi de kolay hale getirecektir. Bu altyap\u0131lar sitenizin nas\u0131l g\u00f6r\u00fcnece\u011finden hangi \u00f6zelliklere sahip olabilece\u011fine kadar \u00e7ok \u00e7e\u015fitli noktalara etki etmektedir. \u00d6rne\u011fin en pop\u00fcler platformlardan birisi olan WooCommerce, WordPress altyap\u0131l\u0131 internet siteleri i\u00e7in bir eklentidir. Yani WooCommerce kullanabilmek i\u00e7in sitenin WordPress\u2019te olu\u015fturulmu\u015f olmas\u0131 gerekmektedir. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

E-ticaret sitesi olu\u015fturmak son her ne kadar kolay olsa da y\u00f6netmesi o kadar\u00a0 kolay bir \u015fey de\u011fil ve site hayat\u0131na ba\u015flamadan \u00f6nce verilen kararlar ileride b\u00fcy\u00fck pi\u015fmanl\u0131klara yol a\u00e7abilmektedir. Bu nedenle internet sitesinin e-ticaret i\u00e7in gerekli olan t\u00fcm etmenlerinin m\u00fckemmel bir \u015fekilde kar\u015f\u0131lamas\u0131 gerekmektedir. G\u00fcn\u00fcm\u00fczde ziyaret\u00e7iler \u00e7ok basit eksikliklerden dolay\u0131 e-ticaret sitelerini \u00e7ok kolay bir […]<\/p>\n","protected":false},"author":58,"featured_media":5351,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"\nE-Ticaret Websitesi Kurulumu \u0130\u00e7in 5 \u00d6nemli Fakt\u00f6r | LimonHost<\/title>\n<meta name=\"description\" content=\"E-Ticaret Websitesi Kurulumu \u0130\u00e7in 5 \u00d6nemli Fakt\u00f6r\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.limonhost.net\/makaleler\/genel\/e-ticaret-websitesi-kurulumu-icin-bilmeniz-gereken-5-onemli-faktor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Ticaret Websitesi Kurulumu 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