{"id":5371,"date":"2020-09-02T12:00:55","date_gmt":"2020-09-02T09:00:55","guid":{"rendered":"https:\/\/www.limonhost.net\/makaleler\/?p=5371"},"modified":"2021-02-12T23:00:50","modified_gmt":"2021-02-12T20:00:50","slug":"wordpress-sitelere-seo-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/www.limonhost.net\/makaleler\/genel\/wordpress-sitelere-seo-nasil-yapilir\/","title":{"rendered":"WordPress Sitelere SEO Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"

G\u00fcn\u00fcm\u00fczde bir internet sitesinin g\u00f6r\u00fcnt\u00fclenmesi SEO\u2019su ile do\u011fru orant\u0131l\u0131d\u0131r. Ziyaret\u00e7iyi e\u011flendirmek, e\u011fitmek, ziyaret\u00e7iye \u00fcr\u00fcn ya da servis satmak gibi herhangi bir \u015feyi yapabilmek i\u00e7in \u00f6nce ziyaret\u00e7iyi siteye getirmek gerekmektedir. Sitenin trafi\u011fini art\u0131rmak i\u00e7in bir\u00e7ok y\u00f6ntem bulunmaktad\u0131r ancak SEO bunun en etkili y\u00f6ntemidir. SEO k\u0131saca arama motorlar\u0131n\u0131n sonu\u00e7 sayfalar\u0131nda yer alabilmek i\u00e7in y\u00fcr\u00fct\u00fclen stratejilerin ve tekniklerin toplam\u0131na e\u015fittir. WordPress sitelerde de SEO y\u00f6netimi yap\u0131lmaktad\u0131r. Her ne kadar teknik bir i\u015f olsa da baz\u0131 y\u00f6ntemleri bu alanda ilk kez bir \u015fey yapacak olan ki\u015filer taraf\u0131ndan bile uygulanabilmektedir. Bu ufak de\u011fi\u015fiklikler arama sayfalar\u0131n\u0131n sonu\u00e7lar\u0131nda \u00f6nemli etkilere sahip olabilmektedir.\u00a0<\/span><\/p>\n

Do\u011fru Hosting Firmas\u0131n\u0131 Se\u00e7mek<\/span><\/h2>\n

\u00d6zellikle Google i\u00e7in internet sitesinin y\u00fcklenme s\u00fcresi olduk\u00e7a \u00f6nemlidir ve bu s\u00fcre SEO puan\u0131na \u00f6nemli bir etki yapmaktad\u0131r. G\u00fcn\u00fcm\u00fczde \u00fcst d\u00fczey hosting firmalar\u0131 SSD depolama \u00f6zelli\u011fini sunmaktad\u0131r. SSD y\u00fcksek okuma yazma h\u0131zlar\u0131 sayesinde sitenin \u00e7ok daha h\u0131zl\u0131 bir \u015fekilde y\u00fcklenmesini sa\u011flamaktad\u0131r. Ayr\u0131ca SSL sertifikas\u0131 da Google i\u00e7in \u00f6nemli noktalardan bir tanesi olarak kabul edilmektedir. Google art\u0131k HTTPS olmayan siteleri \u201cG\u00fcvenli De\u011fil\u201d ibaresi ile g\u00f6stermektedir. Bu nedenle hosting firmalar \u00e7e\u015fitli SSL sertifikalar\u0131 da sunmaktad\u0131r. SSD sunuculara sahip ve SSL sertifikas\u0131 sunan hosting firmalar\u0131n\u0131 se\u00e7mek SEO konusunda kullan\u0131c\u0131lar\u0131 bir ad\u0131m ileri ta\u015f\u0131maktad\u0131r. \u00dcstelik WordPress hosting paketleri bu konuda daha farkl\u0131 avantajlar da sa\u011flamaktad\u0131r.\u00a0<\/span><\/p>\n

 <\/p>\n

\"do\u011fru<\/p>\n

SEO Uyumlu Tema Se\u00e7imi<\/span><\/h2>\n

WordPress i\u00e7in karar verilmesi en \u00f6nemli noktalardan bir tanesi de tema se\u00e7imidir. G\u00f6ze hitap eden bir g\u00f6r\u00fcn\u00fcm\u00fcn yan\u0131 s\u0131ra kullan\u0131\u015fl\u0131 olmas\u0131 gerekmektedir ve ayr\u0131ca sitenin SEO puan\u0131nda da etkiye sahiptir. Bununla beraber \u00e7ok b\u00fcy\u00fck boyutlu ve \u00e7ok fazla element bulunduran temalar da sitenin yava\u015f y\u00fcklenmesine ve bununla dolayl\u0131 olarak ge\u00e7 y\u00fcklenmesine neden olmaktad\u0131r. \u00c7ok say\u0131da SEO uyumlu, \u00fccretli ya da \u00fccretsiz WordPress temas\u0131 bulunmaktad\u0131r. Bu temalar genellikle SEO uyumlu olarak lanse edilmektedir. SEO uyumlu WordPress temas\u0131 se\u00e7mek ve ondan sonra siteyi \u00f6zelle\u015ftirmeye ba\u015flamak yap\u0131lmas\u0131 gerekenler aras\u0131nda yer almaktad\u0131r.\u00a0<\/span><\/p>\n

SEO Eklentileri Kullanmak<\/span><\/h3>\n

WordPress\u2019te yeni olanlar i\u00e7in eklentiler pek tan\u0131d\u0131k de\u011fildir. Ancak WordPress siteler i\u00e7in eklentiler vazge\u00e7ilmezler aras\u0131nda yer almaktad\u0131r. WordPress i\u00e7in \u00f6nemli SEO eklentileri bulunmaktad\u0131r. Bu eklentilerin ba\u015f\u0131nda ise Yoast SEO gelmektedir. En \u00e7ok kullan\u0131lan WordPress eklentilerinden bir tanesi olan Yoast SEO kullan\u0131c\u0131lar\u0131n SEO konusunda y\u00f6nlendirmekte ve i\u00e7eriklerini \u015fekillendirmektedir. Ayr\u0131ca sitemap olu\u015fturma gibi \u00e7e\u015fitli \u00f6zelliklere sahiptir. SEO konusunda pek bilgi sahibi olmayan ki\u015filer bu eklentilerin y\u00f6nlendirmeleri sayesinde \u00f6nemli de\u011fi\u015fiklikler yapabilmektedir.\u00a0<\/span><\/p>\n

Permalink Yap\u0131s\u0131n\u0131 De\u011fi\u015ftirmek<\/span><\/h3>\n

Permalinkler, internet sitesinde yer alan g\u00f6nderilerin, sayfalar\u0131n ve di\u011fer i\u00e7eriklerin kal\u0131c\u0131 linkleridir. Kullan\u0131c\u0131lar i\u00e7in referans olarak kullan\u0131lacak ve siteye geri gelmek i\u00e7in kullanaca\u011f\u0131 linkler de permalinklerdir. Bu nedenle g\u00f6r\u00fcn\u00fc\u015fleri de \u00f6nemlidir. \u0130\u00e7eri\u011fini anlatan, a\u00e7\u0131k ve a\u00e7\u0131klay\u0131c\u0131 linkleri arama motorlar\u0131 da i\u00e7in de kolay anla\u015f\u0131labilir olmaktad\u0131r. WordPress\u2019te birka\u00e7 farkl\u0131 otomatik permalink se\u00e7enece\u011fi yer almaktad\u0131r. D\u00fcz ya da say\u0131sal se\u00e7eneklerinden ka\u00e7\u0131n\u0131lmas\u0131 gerekmektedir. \u00c7\u00fcnk\u00fc bu se\u00e7enekler linkte a\u00e7\u0131klay\u0131c\u0131 bir bilgi sunmamaktad\u0131r. Bunun yerine g\u00f6nderi ad\u0131 ya da \u00f6zel yap\u0131 ile link yap\u0131s\u0131n\u0131 belirlemek daha do\u011fru bir tercihtir.\u00a0<\/span><\/p>\n

Sitemap Olu\u015fturma<\/span><\/h3>\n

Sitemap, k\u0131saca internet sitesinde yer alan t\u00fcm sayfalar ve di\u011fer i\u00e7eriklerdir. \u0130\u00e7erikler hiyerar\u015fik bir yap\u0131da toplanmaktad\u0131r. Sitenin nas\u0131l oldu\u011funu ve neler i\u00e7erdi\u011fini k\u00fc\u00e7\u00fck bir \u015fekilde g\u00f6stermektedir. Sitemap daha \u00f6nceleri kullan\u0131c\u0131lar\u0131n internet sitesinde rahat bir \u015fekilde gezmesini sa\u011flamak i\u00e7in kullan\u0131l\u0131rd\u0131r. Ancak g\u00fcn\u00fcm\u00fczde birincil ama\u00e7lar\u0131 arama motorlar\u0131n\u0131n botlar\u0131na siteyi tan\u0131tmaktad\u0131r. Sitemap\u2019i direkt olarak siteye eklemek arama motoru sonu\u00e7lar\u0131nda bir etkiye direkt olarak sahip olmasa da yine de de\u011ferli bir SEO arac\u0131d\u0131r. Arama motoru botlar\u0131 sitenizi daha iyi anlar ve nelerin birbiri ile ili\u015fkili oldu\u011funu daha iyi g\u00f6r\u00fcr. WordPress\u2019te sitemap eklemek son derece kolayd\u0131r. Yoast SEO ya da Google XML Sitemaps eklentileri ile kolay bir \u015fekilde sitemap olu\u015fturulabilmektedir.\u00a0<\/span><\/p>\n

Ba\u015fl\u0131klar\u0131 Kullanmak<\/span><\/h3>\n

Arama motorlar\u0131n\u0131n botlar\u0131 internet sitesinin yap\u0131s\u0131n\u0131 sitemap sayesinde anlamaktad\u0131r. Ancak botlar i\u00e7eriklerin i\u00e7eri\u011fini sitemap ile anlayamamaktad\u0131r. Bu nedenle i\u00e7eri\u011fi botlara anlatacak format ara\u00e7lar\u0131n\u0131 kullanmak gerekmektedir. WordPress edit\u00f6rler Ba\u015fl\u0131k 1, Ba\u015fl\u0131k 2 \u015feklinde devam eden \u00e7e\u015fitli metin formatlar\u0131 bulunmaktad\u0131r. \u0130\u00e7eriklerde ba\u015fl\u0131k yap\u0131s\u0131n\u0131 kullanman\u0131n iki farkl\u0131 art\u0131s\u0131 bulunmaktad\u0131r. Bu yap\u0131 kullan\u0131c\u0131lara g\u00f6rsel bir rahatl\u0131k sa\u011flar. Par\u00e7alanm\u0131\u015f metin daha kolay okunur. Ayr\u0131ca arama motoru botlar\u0131 bu ba\u015fl\u0131klar\u0131 anlamak i\u00e7in vakit harcar ve bu sayede i\u00e7eri\u011finizin yap\u0131s\u0131n\u0131 \u00e7\u00f6zer. Bu nedenle i\u00e7erik ya da sayfa olu\u015ftururken ba\u015fl\u0131klar\u0131 kullanmaya \u00f6zen g\u00f6stermek gerekmektedir.\u00a0<\/span><\/p>\n

\"responsive<\/p>\n

Responsive Tasar\u0131m Kullanmak<\/span><\/h3>\n

G\u00fcn\u00fcm\u00fczde her ge\u00e7en g\u00fcn daha fazla ki\u015fi ak\u0131ll\u0131 telefon ya da tabletten internete girmektedir. Bu nedenle internet sitelerinin farkl\u0131 ekran boyutlar\u0131nda da d\u00fczg\u00fcn g\u00f6z\u00fckmesi gerekmektedir. Bir internet sitesinin her ekran boyutunda d\u00fczg\u00fcn g\u00f6z\u00fckmesi i\u00e7in responsive tasar\u0131ma sahip olmas\u0131 gerekmektedir. Responsive tasar\u0131m \u00f6zellikle Google i\u00e7in son derece \u00f6nemli etmenlerden bir tanesidir. WordPress i\u00e7in responsive temalar bulunmaktad\u0131r. Se\u00e7im yaparken bu temalar aras\u0131ndan se\u00e7im yapmak SEO a\u00e7\u0131s\u0131nda olumlu etki yaratmaktad\u0131r.<\/span><\/p>\n

Optimize Edilmi\u015f G\u00f6rseller<\/span><\/h3>\n

G\u00f6rseller herhangi bir internet sitesi i\u00e7in \u00f6nemlidir. G\u00f6rsel anlat\u0131m ve \u00e7ekicilik i\u00e7eri\u011fin daha kolay okunabilir hale gelmesini sa\u011flamaktad\u0131r. Ayr\u0131ca g\u00f6rselin SEO\u2019da etkisi bulunmaktad\u0131r. \u00c7ok y\u00fcksek boyutlu g\u00f6rseller sitenin ge\u00e7 y\u00fcklenmesine neden olarak SEO puan\u0131n\u0131 d\u00fc\u015fmesine yol a\u00e7maktad\u0131r. G\u00f6rselin kalitesini bozmadan boyutunu d\u00fc\u015f\u00fcrerek kullanmak her zaman en avantajl\u0131 se\u00e7imdir. Ayr\u0131ca g\u00f6rsellerin arama motoru botlar\u0131 i\u00e7in anla\u015f\u0131labilir olmas\u0131 ad\u0131na dosya isimlerinin ya da alt metinlerinin d\u00fczenlenmesi gerekmektedir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

G\u00fcn\u00fcm\u00fczde bir internet sitesinin g\u00f6r\u00fcnt\u00fclenmesi SEO\u2019su ile do\u011fru orant\u0131l\u0131d\u0131r. Ziyaret\u00e7iyi e\u011flendirmek, e\u011fitmek, ziyaret\u00e7iye \u00fcr\u00fcn ya da servis satmak gibi herhangi bir \u015feyi yapabilmek i\u00e7in \u00f6nce ziyaret\u00e7iyi siteye getirmek gerekmektedir. Sitenin trafi\u011fini art\u0131rmak i\u00e7in bir\u00e7ok y\u00f6ntem bulunmaktad\u0131r ancak SEO bunun en etkili y\u00f6ntemidir. SEO k\u0131saca arama motorlar\u0131n\u0131n sonu\u00e7 sayfalar\u0131nda yer alabilmek i\u00e7in y\u00fcr\u00fct\u00fclen stratejilerin ve tekniklerin […]<\/p>\n","protected":false},"author":59,"featured_media":5372,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"\nWordPress Sitelere SEO Nas\u0131l Yap\u0131l\u0131r? | LimonHost<\/title>\n<meta name=\"description\" content=\"WordPress Sitelere SEO Nas\u0131l Yap\u0131l\u0131r?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.limonhost.net\/makaleler\/genel\/wordpress-sitelere-seo-nasil-yapilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WordPress Sitelere SEO Nas\u0131l Yap\u0131l\u0131r?\" \/>\n<meta property=\"og:description\" content=\"WordPress Sitelere SEO Nas\u0131l Yap\u0131l\u0131r?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.limonhost.net\/makaleler\/genel\/wordpress-sitelere-seo-nasil-yapilir\/\" \/>\n<meta property=\"og:site_name\" content=\"Makaleler | LIMONHOST\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/tr-tr.facebook.com\/limonhosting\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-02T09:00:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-12T20:00:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn2.limonhost.net\/wp-content\/uploads\/2020\/08\/wordpress-sitelere-seo-nasil-yapilir.png\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"YAKUP \u0130LKER TURHAN\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@limonhost\" \/>\n<meta name=\"twitter:site\" content=\"@limonhost\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"YAKUP \u0130LKER TURHAN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.limonhost.net\/makaleler\/genel\/wordpress-sitelere-seo-nasil-yapilir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.limonhost.net\/makaleler\/genel\/wordpress-sitelere-seo-nasil-yapilir\/\"},\"author\":{\"name\":\"YAKUP \u0130LKER TURHAN\",\"@id\":\"https:\/\/www.limonhost.net\/makaleler\/#\/schema\/person\/ce4946100e19ff8918ce94e135497112\"},\"headline\":\"WordPress Sitelere SEO Nas\u0131l Yap\u0131l\u0131r?\",\"datePublished\":\"2020-09-02T09:00:55+00:00\",\"dateModified\":\"2021-02-12T20:00:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.limonhost.net\/makaleler\/genel\/wordpress-sitelere-seo-nasil-yapilir\/\"},\"wordCount\":1117,\"publisher\":{\"@id\":\"https:\/\/www.limonhost.net\/makaleler\/#organization\"},\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.limonhost.net\/makaleler\/genel\/wordpress-sitelere-seo-nasil-yapilir\/\",\"url\":\"https:\/\/www.limonhost.net\/makaleler\/genel\/wordpress-sitelere-seo-nasil-yapilir\/\",\"name\":\"WordPress Sitelere SEO Nas\u0131l Yap\u0131l\u0131r? 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