{"id":7556,"date":"2021-02-26T15:11:40","date_gmt":"2021-02-26T12:11:40","guid":{"rendered":"https:\/\/www.limonhost.net\/makaleler\/?p=7556"},"modified":"2021-04-07T21:21:42","modified_gmt":"2021-04-07T18:21:42","slug":"isletmenizi-internette-gorunur-yapmanin-yollari","status":"publish","type":"post","link":"https:\/\/www.limonhost.net\/makaleler\/nasil-yaparim\/isletmenizi-internette-gorunur-yapmanin-yollari\/","title":{"rendered":"\u0130\u015fletmenizi \u0130nternette G\u00f6r\u00fcn\u00fcr Yapman\u0131n Yollar\u0131"},"content":{"rendered":"

\u0130\u015fletmenin internet sitesi ayn\u0131 zamanda internetteki kimli\u011fi olarak kabul edilmektedir. Buray\u0131 ziyaret eden kullan\u0131c\u0131larla ma\u011fazay\u0131 kullanan ziyaret\u00e7iler aras\u0131nda bir fark yoktur. Ancak internet sitesine ziyaret\u00e7i getirmek fiziksel ma\u011fazaya ziyaret\u00e7i getirmekten \u00e7ok daha zordur ve uzun s\u00fcren bir i\u015flemdir. Di\u011fer taraftan bu i\u015flem ba\u015far\u0131l\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirildi\u011finde daha sad\u0131k bir kullan\u0131c\u0131 kitlesine sahip olunur. \u0130\u015fletmeyi internette g\u00f6r\u00fcn\u00fcr yapman\u0131n bir\u00e7ok yolu bulunmaktad\u0131r. Her ne kadar bu yollar\u0131n b\u00fcy\u00fck bir \u00e7o\u011funlu\u011fu i\u015fe yarasa da verimleri i\u015fletmenin hitap etti\u011fi hedef kitleye g\u00f6re de\u011fi\u015fiklik g\u00f6stermektedir. Bununla beraber bu se\u00e7eneklerin do\u011fru bir \u015fekilde optimize edilmemi\u015f olmas\u0131 da buraya ayr\u0131lan b\u00fct\u00e7enin yanl\u0131\u015f bir \u015fekilde y\u00f6netilmesi anlam\u0131na gelmektedir.\u00a0<\/span><\/p>\n

SEO Optimizasyonu<\/span><\/h2>\n

SEO bir internet sitesini g\u00f6r\u00fcn\u00fcr yapmak ve siteye ziyaret\u00e7i \u00e7ekmek i\u00e7in yap\u0131lmas\u0131 gerekenlerin ba\u015f\u0131nda gelmektedir. SEO\u2019nun bir di\u011fer avantaj\u0131 da internet sitesini ya da markay\u0131 sadece g\u00f6r\u00fcn\u00fcr yapmakta k\u0131lmaz ayn\u0131 zamanda bunun do\u011fru ki\u015filer taraf\u0131ndan g\u00f6r\u00fclmesini sa\u011flamaktad\u0131r. Bu nedenle do\u011fru bir SEO planlamas\u0131 yapmak uzun vade de bir\u00e7ok \u015feyin daha kolay ve daha d\u00fc\u015f\u00fck maliyetli olmas\u0131n\u0131 sa\u011flamaktad\u0131r. Ancak SEO planlamas\u0131 ve \u00e7al\u0131\u015fmas\u0131 hem k\u0131sa s\u00fcreli bir \u015fey de\u011fildir hem de k\u0131sa s\u00fcrede geri d\u00f6n\u00fc\u015f sa\u011flanmamaktad\u0131r. Bu s\u00fcrecin uzun vadeye yay\u0131lmas\u0131 gerekmektedir. Sonu\u00e7lar\u0131n\u0131 almak ise zaman alabilmektedir. Bu nedenle SEO planlamas\u0131 yaparken ayn\u0131 zamanda da sab\u0131rl\u0131 olmak gerekmektedir.\u00a0<\/span><\/p>\n

\u0130\u00e7erik Y\u00f6netimi<\/span><\/h2>\n

\"i\u00e7erik<\/p>\n

\u0130\u00e7erik y\u00f6netimi de bir ba\u015fka olmazsa olmazd\u0131r. \u0130\u015fletmenin internet sitesinde ya da blogunda d\u00fczenli ve ilgi \u00e7ekici i\u00e7erikler yay\u0131nlamak ziyaret\u00e7ilerin tekrar tekrar internet sitesini ziyaret etmesini sa\u011flamaktad\u0131r. Ayr\u0131ca bu i\u00e7eriklerin kaliteli olmas\u0131 etkile\u015fim artmas\u0131n\u0131n da \u00f6n\u00fcn\u00fc a\u00e7maktad\u0131r. Bu i\u00e7eriklerin sosyal medyada ziyaret\u00e7iler taraf\u0131ndan payla\u015f\u0131lmas\u0131 ayn\u0131 zamanda daha fazla ziyaret\u00e7i gelmesinin de \u00f6n\u00fcn\u00fc a\u00e7maktad\u0131r. Kolay okunabilir, hatas\u0131z ve ilgi \u00e7ekici i\u00e7erikler her zaman di\u011ferlerine g\u00f6re \u00e7ok daha h\u0131zl\u0131 ve fazla yay\u0131lmaktad\u0131r. Hedef kitlenin ilgisini \u00e7ekebilecek ya da onlar\u0131n ak\u0131llar\u0131ndaki soru i\u015faretlerini giderebilecek i\u00e7erikler sayesinde internette h\u0131zl\u0131 bir \u015fekilde g\u00f6r\u00fcn\u00fcr hale gelmek m\u00fcmk\u00fcnd\u00fcr.\u00a0<\/span><\/p>\n

YouTube Videolar\u0131<\/span><\/h2>\n

\u0130\u015fletmeyi g\u00f6r\u00fcn\u00fcr yapman\u0131n en kolay ve \u00fccretsiz yollar\u0131ndan birisi de YouTube videolar\u0131d\u0131r. Ayr\u0131ca Google\u2019\u0131n YouTube sevgisi de herkes taraf\u0131ndan bilinmektedir. Herkes taraf\u0131ndan d\u00fcnyan\u0131n en pop\u00fcler video platformu olarak bilinen YouTube ayl\u0131k 34,6 milyar ziyaret\u00e7iyle d\u00fcnyan\u0131n en \u00e7ok ziyaret edilen web siteleri listesinde ikinci s\u0131rada yer almaktad\u0131r. <\/span>Yararl\u0131 ve bilgilendirici videolar haz\u0131rlayarak burada yay\u0131nlamak kal\u0131c\u0131 bir ziyaret\u00e7i kitlesi olu\u015fturman\u0131n en etkili yollar\u0131ndan bir tanesidir. \u0130\u015fletmenin hitap etti\u011fi alana g\u00f6re nas\u0131l yap\u0131l\u0131r temal\u0131 videolar ya da \u00fcr\u00fcn ya da hizmetleri tan\u0131tmaya y\u00f6nelik haz\u0131rlanm\u0131\u015f videolar, animasyonlar ve hareketli g\u00f6r\u00fcnt\u00fcler kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekmek konusunda olduk\u00e7a ba\u015far\u0131l\u0131r. Bu videolar ayn\u0131 zamanda internet sitesinin bloglar\u0131nda da kullan\u0131labilmektedir. Bu sayede etkile\u015fim say\u0131s\u0131 da hem YouTube\u2019dan hem de siteye gelen ziyaret\u00e7iden artt\u0131r\u0131labilmektedir.\u00a0<\/span><\/p>\n

Sosyal Medya<\/span><\/h2>\n

Instagram, Facebook ve Twitter d\u00fcnyan\u0131n en pop\u00fcler sosyal medya platformlar\u0131n\u0131n ba\u015f\u0131nda gelmektedir. Bu platformlarda aktif bir \u015fekilde yer almak i\u015fletmenin sadece kendi internet sitesinde de\u011fil ayn\u0131 zamanda di\u011fer mecralarda da g\u00f6r\u00fcn\u00fcr olmas\u0131n\u0131 sa\u011flamaktad\u0131r. Bu alanlar sadece g\u00f6r\u00fcn\u00fcr olmak i\u00e7in yeni ziyaret\u00e7i sa\u011flamaz ayn\u0131 zamanda mevcut kitlenin de daha kal\u0131c\u0131 hale gelmesini sa\u011flamaktad\u0131r. Bu nedenle sosyal medyada aktif olarak yer almak mutlaka yap\u0131lmas\u0131 gerekenler aras\u0131nda yer almaktad\u0131r. G\u00fcn\u00fcm\u00fczde sadece Facebook\u2019un ayl\u0131k 2 milyardan fazla aktif kullan\u0131c\u0131 say\u0131s\u0131 bulunmaktad\u0131r. Bu da sosyal medyan\u0131n asl\u0131nda en \u00f6nemli alanlardan biri oldu\u011funu g\u00f6stermektedir. Her ne kadar d\u00f6nem d\u00f6nem yeni sosyal medya platformlar\u0131 \u00e7\u0131ksa da hen\u00fcz Instagram, Facebook ve Twitter\u2019\u0131n yakalad\u0131\u011f\u0131 ba\u015far\u0131y\u0131 yakalayabilen bir platform daha olu\u015fmam\u0131\u015ft\u0131r.\u00a0<\/span><\/p>\n

\"sosyal<\/p>\n

LinkedIn<\/span><\/h2>\n

LinkedIn de asl\u0131nda bir sosyal medya platformu olsa da hitap etti\u011fi kitle a\u00e7\u0131s\u0131ndan di\u011ferlerinden farkl\u0131la\u015fmaktad\u0131r. LinkedIn b\u00fcnyesinde bulunan g\u00f6nderi yay\u0131nlama \u00f6zelli\u011fi ile internet sitesinin blog sayfas\u0131nda yer alan kaliteli yaz\u0131lar\u0131n payla\u015f\u0131lmas\u0131 g\u00f6r\u00fcn\u00fcrl\u00fck i\u00e7in \u00f6nemli katk\u0131lar sa\u011flamaktad\u0131r. LinkedIn ayn\u0131 zamanda potansiyel rakiplerin, \u00e7al\u0131\u015fanlar\u0131n ve i\u015f ortaklar\u0131n\u0131n bulundu\u011fu bir platform oldu\u011fu i\u00e7in \u00f6nemli bir B2B alan\u0131d\u0131r. Bu alanda aktif ve ba\u015far\u0131l\u0131 olmak i\u015fletmeye \u00f6nemli bir de\u011fer katman\u0131n da \u00f6n\u00fcn\u00fc a\u00e7maktad\u0131r. LinkedIn profesyonellerin yer ald\u0131\u011f\u0131 bir sosyal medya platformu oldu\u011fu i\u00e7in burada yap\u0131lacak olan payla\u015f\u0131mlar konusunda daha dikkatli ve se\u00e7ici olmak gerekmektedir.\u00a0<\/span><\/p>\n

\u0130nternet Reklamlar\u0131<\/span><\/h2>\n

\u0130nternet reklamlar\u0131 i\u015fletmenin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in kullan\u0131lmas\u0131 gereken y\u00f6ntemlerden bir di\u011feridir. Google, Facebook ya da Instagram\u2019da \u00fccretli reklam yay\u0131nlamak bu sadece i\u015fletmenin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc artt\u0131rmay\u0131 sa\u011flamaz ayn\u0131 zamanda bu konuda yap\u0131lan di\u011fer i\u015flerin de daha ba\u015far\u0131l\u0131 ve verimli olmas\u0131n\u0131 sa\u011flamaktad\u0131r. H<\/span>epimizin her g\u00fcn girdi\u011fi Google ayl\u0131k 92,5 milyar ziyaret\u00e7iyle d\u00fcnyan\u0131n en \u00e7ok ziyaret edilen web sitesi listesinde birinci s\u0131rada yer almaktad\u0131r. D\u00fcnyan\u0131n en pop\u00fcler arama motoru unvan\u0131na sahiptir. <\/span>\u0130nternet reklamlar\u0131n\u0131 ince bir \u015fekilde ayarlamak ve hedefli reklamlar\u0131 kullanmak ayn\u0131 zamanda bu alanda harcanacak olan kaynaklar\u0131n verimli bir \u015fekilde kullan\u0131lmas\u0131 anlam\u0131na gelmektedir. \u0130nternet reklamlar\u0131n\u0131 verimli k\u0131lmak i\u015fletmenin Google\u2019da, kendi internet sitesinde, YouTube\u2019da ve sosyal medya platformlar\u0131nda, k\u0131sacas\u0131 aktif oldu\u011fu her alanda geli\u015fmesini ve g\u00f6r\u00fcn\u00fcr hale gelmesini sa\u011flamaktad\u0131r.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130\u015fletmenin internet sitesi ayn\u0131 zamanda internetteki kimli\u011fi olarak kabul edilmektedir. Buray\u0131 ziyaret eden kullan\u0131c\u0131larla ma\u011fazay\u0131 kullanan ziyaret\u00e7iler aras\u0131nda bir fark yoktur. Ancak internet sitesine ziyaret\u00e7i getirmek fiziksel ma\u011fazaya ziyaret\u00e7i getirmekten \u00e7ok daha zordur ve uzun s\u00fcren bir i\u015flemdir. Di\u011fer taraftan bu i\u015flem ba\u015far\u0131l\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirildi\u011finde daha sad\u0131k bir kullan\u0131c\u0131 kitlesine sahip olunur. \u0130\u015fletmeyi internette […]<\/p>\n","protected":false},"author":60,"featured_media":7557,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"acf":[],"yoast_head":"\n\u0130\u015fletmenizi \u0130nternette G\u00f6r\u00fcn\u00fcr Yapman\u0131n Yollar\u0131 | LimonHost<\/title>\n<meta name=\"description\" content=\"\u0130\u015fletmenizi \u0130nternette G\u00f6r\u00fcn\u00fcr Yapman\u0131n Yollar\u0131\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.limonhost.net\/makaleler\/nasil-yaparim\/isletmenizi-internette-gorunur-yapmanin-yollari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta 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